2010 marks the 63rd Cannes Film Festival which opened on 12 May 2010 with the first screening of a new Robin Hood Film starring Australians Russell Crowe and Cate Blanchett in the lead roles of Robin and Marian.
It is the world’s biggest celebration of cinema, attracting scores of Hollywood’s leading stars. Arriving en masse, the actors and actresses spend their days at press conferences, junkets and photo shoots and their evenings at swanky parties on the beach.
No Cannes is complete without a big Hollywood blockbuster – recent years have seen Indiana Jones & the Kingdom of The Crystal Skull and The Da Vinci Code – and this year it’s Ridley Scott’s Robin Hood, starring Russell Crowe. It’s always a risk for a studio to put a big summer action flick before the world’s hardest-to-please audience, the Cannes critics, although that’s balanced by the enormous amount of media coverage generated by opening the festival.
The Cannes International Film Festival attracts the glitterati for its parties as much as for its screenings. Directors, producers and agents work the crowds in pursuit of lucrative movie deals. Cannes winners often emerge as the year’s most talked-about films. Well, from a business point of view, Cannes is all about selling and buying new films.
Cannes Festival Tips
The Cannes Film Festival, founded in 1946, is one of the world’s oldest and most prestigious film festivals. The private festival is held annually (usually in May) at the Palais des Festivals et des Congrès, in the resort town of Cannes, in the south of France.
The festival has become an important showcase for European films. Additionally, given massive media exposure, the non-public festival is attended by many movie stars and is a popular venue for film producers to launch their new films and attempt to sell their works to the distributors who come from all over the globe.